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Meeky Cart, incorporated in the USA, is a company registered with the company number 15483366, and has its registered office at Unit F, Winston Business Park, Churchill Way MUMB-36506, (“Meeky Cart,” “we,” or “us”). We respect your privacy and take our responsibilities seriously in relation to the processing and security of your personal data. This privacy policy will inform you how we look after your personal data when you visit our stores or our website www.meekycart.com (regardless of where you visit it from), and tell you about your privacy rights and how the law protects you.
Purpose of This Privacy Policy
This privacy policy aims to give you information on how Meeky Cart collects and processes your personal data through your visit to our stores or use of this website, including any data you may provide through this website when you create an account, sign up for our catalogue and emails, purchase a product or service, participate in a competition, or provide a review.
Controller
The Meeky Cart group is made up of different legal entities, including Meeky Cart and its subsidiaries and associates (the “Group”). This privacy policy is issued on behalf of the Group. When we mention “Meeky Cart,” “we,” “us,” or “our” in this privacy policy, we are referring to the relevant company in the Group responsible for processing your data. Meeky Cart is the controller and responsible for this website.
We have appointed a privacy officer who is responsible for overseeing questions related to this privacy policy. If you have any questions about this privacy policy or would like to exercise your legal rights, please contact the privacy officer using the details below.
Contact Details
Privacy Officer
Unit F, Winston Business Park
Churchill Way MUMB-36506
Sheffield, S35 2PS
Email: [email protected]
We are committed to complying with data protection legislation and to the processing of personal data in a lawful, fair, and transparent manner. If you believe we have not complied with our obligations under data protection legislation, you have the right to lodge a complaint with your national supervisory authority. However, we would appreciate the chance to address your concerns before you approach the supervisory authority, so please contact us first.
Changes to the Privacy Policy and Your Duty to Inform Us of Changes
We keep our privacy policy under regular review. This privacy policy was last updated in August 2024.
It is important that the personal data we hold about you is accurate and current. Please let us know if your personal data changes during your relationship with us.
Third Parties
We always aim to deal with vendors and other third parties who are compliant with UK GDPR or, in the case of third parties located outside the UK, who have adequate measures in place to safeguard the security of personal data. This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit. We accept no liability for the content, reliability, or security measures used by third-party websites.
The Data We Collect About You
Information you give us. This includes information about you that you give us by visiting our stores or our website, purchasing products or services in-store or online, filling in forms, registering an account, attending in-store events, corresponding with us by phone, email, online chat, social media platforms, or otherwise. It includes information you provide when you use our website or report a problem with it.
Types of Personal Data We Collect
| Type of Data | Description |
|---|---|
| Identity Data | Includes first name, last name, username or similar identifier, title, date of birth, gender, and image. |
| Contact Data | Includes billing address, delivery address, email address, and telephone numbers. |
| Financial Data | Includes payment card details and VAT number. |
| Transaction Data | Includes details about payments to and from you and other details of products and services you have purchased from us. |
| Technical Data | Includes IP address, browser type, time zone setting, location, and other device-related information. |
| Profile Data | Includes your username and password, purchases or orders made, interests, preferences, feedback, reviews, and survey responses. |
| Usage Data | Includes details of your visit to our website, clickstream data, and interactions with pages. |
| Marketing and Communications Data | Includes your preferences in receiving marketing and communication preferences. |
We also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. This data is derived from personal data but does not directly or indirectly identify you. If we combine Aggregated Data with your personal data, we treat it as personal data and use it according to this privacy policy.
Data Processing and Security
While we can never guarantee that the transmission or processing of personal data is entirely risk-free, especially when transmitted over the internet, we are committed to processing personal data in a lawful, fair, transparent, and responsible manner.
If You Fail to Provide Personal Data
If we need to collect personal data by law or under the terms of a contract we have with you, and you fail to provide the required data when requested, we may not be able to perform the contract. In this case, we may have to cancel the product or service you have with us, but we will notify you at the time.
HOW WE USE YOUR PERSONAL DATA
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- where we need to perform the contract we are about to enter into or have entered into with you;
- where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; and/or
- where we need to comply with a legal or regulatory obligation.
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
| Purpose/Activity | Type of Data | Legal Basis for Processing |
|---|---|---|
| To register you as a new customer | Identity data, Contact data, Profile data, Marketing and communications data | Performance of a contract, Legitimate interests in growing and developing our business. |
| To provide the products and services, to process and deliver your order(s) using third party providers, to provide our Click & Collect service | Identity data, Contact data, Financial data, Transactional data | Performance of a contract |
| To manage payments, fees and charges, using third party acquirers where applicable (i.e. non-cash transactions) and collect and recover money owed to us | Identity data, Contact data, Profile data, Transactional data | Performance of a contract, Legitimate interests in managing our business and recovering debts owed to us |
| To manage our relationship with you, to notify you of changes to our terms and/or policies | Identity data, Contact data, Profile data | Legitimate interests in growing and developing our business, Compliance with a legal obligation |
| To enable you to take part in a prize draw, competition or complete a survey and/or review | Identity data, Contact data, Profile data, Marketing and communications data | Consent, Performance of a contract |
| To administer and protect our business (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | Usage data, Technical data, Identity data, Contact data | Legitimate interests in growing and developing our business, Compliance with a legal obligation |
| To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you | Identity data, Contact data, Transactional data, Technical data, Profile data, Usage data, Marketing and communications data | Consent, Legitimate interests in growing and developing our business and to inform our marketing strategy |
| To use cookies and data analytics to improve our website, products/services, marketing customer relationships, research/satisfaction surveys, and experiences. | Technical data, Usage data | Consent, Legitimate interests in growing and developing our business and to inform our marketing strategy |
| To make suggestions and recommendations to you about goods or services that may be of interest to you. | Identity data, Contact data, Transactional data, Technical data, Usage data, Profile data, Marketing and communications data | Consent, Legitimate interests in growing and developing our products and services and our business |
| To provide you with a copy of our annual toy catalogue and/or other marketing communications. | Identity data, Contact data, Marketing and communications data | Consent |
| To provide customer support and respond to your queries and/or provide you with information requested with assistance from our third party service providers | Identity data, Contact data, Technical data, Usage data, Profile data, Transactional data | Legitimate interests in growing and developing our business, Performance of a contract |
| To prevent, detect and investigate claims and crime, such as fraud, theft, criminal damage etc. using CCTV | Identity data | Legitimate interests in protecting our business, Compliance with a legal obligation |
| To identify and prevent fraudulent transactions | Identity data, Contact data, Technical data, Financial data, Transactional data | Compliance with a legal obligation, Legitimate interest in protecting our business and our customers |
| To provide you with information about job opportunities | Identity data, Contact data | Performance of a contract in relation to potential job applicants, Legitimate interest in growing our business |
| To carry out photoshoots and video footage for our marketing and advertising purposes | Identity data, Contact data | Consent |
| To publish and upload photographs and video footage on our website, social media platforms, TV, toy catalogue or other marketing materials | Identity data | Consent |
MARKETING
Where you have given us your consent or if you have previously purchased from us, we may use your information to contact you about products that you have purchased, to tell you about goods and services which we consider may interest you, our offers available from time to time, or to send you a copy of our annual catalogue. Our marketing communications may be provided to you by email, post or such other means as we choose. You have a right to object at any time to this use of your information by contacting us at [email protected].
In addition to the right to object, you will also be provided with the opportunity to opt out of receiving these marketing communications both at the time that you provide your contact information to us and at any time afterwards by clicking on the relevant link provided in an email or SMS or by contacting us at any time at [email protected].
THIRD-PARTY MARKETING
We will get your express opt-in consent before we share your personal data with any company outside the Meeky Cart group of companies for marketing purposes.
COOKIES
This website uses cookies. Cookies are small text files which are stored by your browser on your computer or device and are normally used to gather statistical information and to analyse trends of use or access to a website. Cookies cannot be used to run programs or deliver viruses to your computer or device. We use cookies to collect such information as IP addresses, type of operating system, browser type, browser language, the history of queries, data concerning shows of advertising messages and users’ clicks on them. Cookies may be used to save your personal preferences so you do not have to re-enter them each time you access our website. We also place cookies on your device when you interact with website technologies from third party providers, such as scripts, pixels and tags, which we integrate on our website for advertising purposes. For more information about the cookies we use, please see our cookie policy.
CHANGE OF PURPOSE
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at [email protected].
If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
DISCLOSURES OF YOUR PERSONAL DATA
We may disclose your information to third parties if you consent to us doing so as well as in the following circumstances:
You agree that we have the right to share your personal information with the following recipients or categories of recipients:
- Selected third parties including:
- any department or authorised person within the Group, or any member company within the Group;
- business partners, suppliers, and sub-contractors for the performance of any contract we enter into with them or you in relation to the provision of goods and/or services;
- government agencies, authorities, or departments for the purposes of complying with any security requirements or legal obligations; and
- analytics and search engine providers that assist us in the improvement and optimisation of our website.
We will disclose your information to third-party recipients:
- in the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of our business or assets;
- if all or substantially all of our business or assets are acquired by or transferred to a third party whether in the event of a merger, reorganisation, transfer of undertakings, receivership, liquidation or other winding up or other similar circumstances, in which case personal data held by us will be one of the transferred assets;
- if we are under a duty to disclose or share your personal data in order to comply with any law, legal obligation or court order, or in order to enforce rights under the UK GDPR or other agreements; and
- to protect our rights, property or safety and of our customers, or others. This includes exchanging information with other companies and organisations for the maintenance and security of our website and our business.
INTERNATIONAL TRANSFERS
Personal data may be shared and/or transferred to our trusted partners and service providers who operate or maintain their servers outside of the UK, where the privacy and data protection laws may not be as protective as those in the UK. This is only for the purposes of providing, and to the extent necessary to provide the services to you. There are special requirements set out under Chapter V of the GDPR (with which we would comply) to regulate such data transfers and ensure that adequate security measures are in place to safeguard and maintain the integrity of your personal data on transfer.
Please contact us at [email protected] if you want further information on the specific mechanism used by us when transferring your personal data outside of the UK.
DATA SECURITY
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator or supervisory authority of a breach where we are legally required to do so.
HOW LONG WILL YOU USE MY PERSONAL DATA FOR?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. This means that the period of time for which we store your personal data may depend on the type of data we hold.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. This may vary according to legal requirements and other regulatory requirements in a particular country.
Details of retention periods for different aspects of your personal data are available upon request by emailing [email protected].
YOUR PERSONAL DATA AND YOUR LEGAL RIGHTS
You have the right to:
- Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. Any such request should be submitted to us in writing and sent to [email protected].
- Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
- Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. To do so at any time, please contact us by email at [email protected].
- Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. To exercise your right to object at any time, please email [email protected]. Should you object, we will no longer process your personal data for these purposes unless doing so is justified by a compelling legitimate ground as described above. For more information about our marketing practices, please see the Marketing section above.
- Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
- (a) if you want us to establish the data’s accuracy;
- (b) where our use of the data is unlawful but you do not want us to erase it;
- (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
- (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
- Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
NO FEE USUALLY REQUIRED
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
WHAT WE MAY NEED FROM YOU
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
TIME LIMIT TO RESPOND
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
PERSONAL RIGHTS
The rights described in this section are personal rights and are exercisable only by the individual person (or data subject) concerned.